🇻🇳 Vietnam Meeting Culture

Vietnamese business meetings are hierarchical and relationship-focused, emphasizing respect, patience, and long-term relationship building.

  • Schedule meetings well in advance and reconfirm before the meeting.
  • Bring business cards printed in Vietnamese on one side; prepare enough for everyone.
  • Research the company hierarchy; Vietnamese business is very rank-conscious.
  • Arrive on time; tardiness is seen as disrespectful.
  • Greet the most senior person first with a handshake and slight bow.
  • Exchange business cards with both hands and study them carefully before putting away.
  • Begin with small talk about family, health, or Vietnam before discussing business.
  • Vietnamese prefer indirect communication; "yes" may mean "I hear you" rather than agreement.
  • Avoid causing loss of face; public criticism or confrontation is very damaging.
  • Decisions are made by consensus and often require approval from higher authorities.
  • Patience is essential; negotiations may take longer than expected.
  • Follow up with a written summary of the meeting and agreed-upon points.
  • Maintain regular contact; relationships require ongoing nurturing in Vietnam.