Santander Meeting Etiquette
- Begin the call with informal conversation to build rapport before moving to business.
- Provide bilingual materials, follow the agenda, and be patient if discussions are lively or decisions slow.
- Respect hierarchy by directing questions to the senior decision maker and allow others to speak over each other without taking offense.
- Send a thank-you email summarising the meeting and next steps to maintain the relationship.
- Schedule virtual meetings in advance, confirm details by email, and avoid scheduling during national and regional holidays.